The Art of Reimagination
Our Story
Where It Began
theyVicky was born from a simple yet powerful idea: that fashion can honour both heritage and sustainability. Every pre-loved luxury piece we select carries its own history — and we add a new chapter through the centuries-old art of gota patti embellishment.
The Craft
Gota patti is a traditional Rajasthani embroidery technique using gold and silver ribbon appliqué. Our artisans hand-apply each piece, creating intricate patterns that transform pre-loved garments into one-of-a-kind works of wearable art.
Meet Deviki
Deviki Gupta bridges the world of contemporary luxury fashion with Indian textile heritage. Her vision for theyVicky combines her passion for sustainable fashion with deep respect for traditional Indian craftsmanship.
Our Values
Sustainability
Every piece begins its second life with us, reducing waste in the fashion industry.
Heritage
We preserve and celebrate the centuries-old art of gota patti embroidery.
Uniqueness
Each piece is one of one — no two are ever alike.
Quality
We source only from the world's most celebrated fashion houses.